TECH OF THE MONTH: SABINE BOGDANOVA

NOVEMBER TECH OF THE MONTH: SABINE BOGDANOVA FROM NOVA PERMANENT 

This month's Tech of the Month goes to the amazing Sabine Bogdanova, owner of Nova Permanent. We picked Sabine this month for her consistency, high-quality work and the dedication she puts into every treatment. Her attention to detail and commitment to growth really stand out within the PMU community. We’ve loved watching her continuously refine her craft and share her beautiful results, a truly deserving Tech of the Month.

Keep reading to learn more about Sabine’s journey.

A bit about Sabine and how she got into the industry

Hi, I’m Sabine. At 19, I moved from a small town in Latvia to England with nothing but ambition and the belief that I was meant for something bigger. 

From studying business and finance to creating a permanent makeup studio and training academy, my journey has been driven by one vision: to build something that empowers confidence and enhances natural beauty.

Starting a beauty career was never part of the plan, but the desire to build my own business was always there. Then one day, I went to get my PMU brows done — and that moment changed everything. The experience showed me just how powerful this treatment truly is. I fell in love with the artistry, the transformation, and the confidence it brings. From that day forward, I knew exactly where my future was headed.

From no bookings to a fully booked diary, from being a student to running training courses that sell out months in advance — and from no client base to becoming a recognised name in the beauty industry. 

What’s your favourite procedure to perform and why?

My favourite treatment to perform right now is the viral ombre lip blush. I’m obsessed with the transformative results — and nothing makes me happier than seeing how much my clients love their new lips. 

What is your favourite part of your job?

My favourite part of this job is the freedom, the connections, the results, and the passion it brings into my life. I love waking up excited for my day, knowing I get to work on something that inspires me. The freedom this career gives me — to travel, to look after myself, and to live life on my terms — is something I’m truly grateful for.

But one of the most beautiful parts of my job is the people. I meet incredible women every single day, and so many clients have turned into real friends. And of course, the results — they make everything worth it. Seeing the confidence, happiness, and glow my clients leave with after their treatment is honestly the best feeling.

What’s been your proudest moment of your career so far?

My proudest career moment is this one. Over the past months — maybe even this entire year — I’ve been putting in the work, staying focused and consistent. Seeing my business grow and receiving recognition from major PMU brands has made it all worth it.

What is your favourite Cosmedic Supplies product?

My absolute favourite products from Cosmedic Supplies are their pigment ranges. The variety is incredible, and there’s something for every client and every style. I’ve been obsessed with the Brovi collections lately — they’ve become my go-to for myself and for my students.

Where do you see yourself in 5 years time?

In the next five years, I see a future full of big changes, growth, and exciting achievements. I want to expand my business, explore new opportunities, travel more, and continue evolving both personally and professionally. My vision is to keep pushing myself forward, building something meaningful, and creating a life and career that reflect my ambition, passion, and hard work.